Prince + Marshall partnered with TBOET, on a project to capture the phenomena of "Revolutionary Normalcy" The project was elevated with the production of a promotional trailer featuring Big Rube, celebrated for his poetic contributions and affiliation with Atlanta's Dungeon Family, connecting TBOET's educational mission with the cultural influence of music and poetry.
Our design journey began with a deep dive into TBOET's philosophy and achievements in integrating technology with education. The book's design was conceptualized to reflect this synergy, incorporating interactive elements that mirror the innovative spirit of TBOET's programs. Through collaborative workshops with TBOET, we curated content and visuals that narrate the transformative impact of technology on learning, enriched with case studies, testimonials, and future-forward insights.
To captivate a broader audience and create buzz around the book's launch, we crafted a promotional trailer starring Big Rube. His authoritative voice and influential status within the music and cultural community brought a unique authenticity to the project. The trailer juxtaposes scenes of educational innovation with Big Rube's spoken word, drawing parallels between the creativity in music and the creativity in educational technology. This strategic collaboration aimed to bridge diverse audiences, from educators and tech enthusiasts to fans of the Dungeon Family's music.
The dual launch of the book and its trailer was supported by a strategic marketing plan targeting both educational networks and the general public. Social media teasives, influencer partnerships, and virtual launch events were key components of the engagement strategy, designed to highlight TBOET's vision and the book's role in spreading this message. The inclusion of Big Rube not only amplified the project's reach but also underscored the importance of creative expression in educational innovation.
This initiative underscores Prince + Marshall's adeptness in blending design, education, and cultural elements to produce compelling educational resources. The project not only spotlighted TBOET's pioneering work in educational technology but also illustrated the power of collaboration across sectors to inspire change and innovation. Through this book and trailer, Prince + Marshall has contributed to a growing dialogue on the future of education, emphasizing the role of technology in shaping learning experiences for generations to come.
