In a groundbreaking initiative, Prince + Marshall was entrusted with the monumental task of revamping PepsiCo's field selling platform - a pivotal move aimed at transitioning from traditional sales mechanisms to a modern, intuitive touch experience tailored for iPad usage. Given PepsiCo's extensive field sales force, the stakes were high. The project demanded a seamless adoption process, with swift and effective on-boarding and training solutions. Our mission at Prince + Marshall was to develop a comprehensive brand, user interface style, and training package that not only reflected the innovative essence of the new tool but also motivated PepsiCo's sales teams.
Our branding strategy culminated in the creation of "smartr" - a name that encapsulates the essence of the platform: Specific, Measurable, Attainable, Relevant, Time-bound, and Real-time data. The project extended beyond naming; we developed a vibrant, engaging logo, a complete visual identity including custom icons, and branded user interface elements. We also crafted a set of printed and interactive training manuals, ensuring the field teams could transition to the new system with ease and efficiency.
In the realm of Enterprise Apps, marrying form with function is paramount. Collaborating closely with PepsiCo and their development team, Prince + Marshall meticulously designed the smartr experience with the end-users at the forefront. We introduced customer branding and unique user interface elements that were innovative yet familiar, enhancing both the visual appeal and functionality of this essential sales tool. This approach facilitated user engagement and accelerated the adoption process.
The smartr project stands as a testament to Prince + Marshall's capability to seamlessly blend innovative design with strategic functionality. Through this collaboration, we have redefined the sales experience for PepsiCo's field team, offering them a tool that not only simplifies their operations but also aligns with the dynamic, forward-thinking ethos of their brand. This initiative has set a new benchmark for enterprise solutions in the sales domain, showcasing the power of thoughtful branding and user-centric design in facilitating organizational transformation.
